Climbing Bag Collection
Vientos.
Vientos climbing bag collection is a family of climbing bags made for the modern climber, with a colorfull and unique aesthetic for the outdoors and gym environment alike. Vientos is designed for those who make climbing part of their personality.
14 week project
Fall 2021
Semester 2
Research
Trend Exploration
Sewing
fOR tHE MOdERNd cONSuMER
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This trend research show the growing celebration and pursuit for the outdoors and its connection through fashion through materials and innovations derived by nature, providing an escape from our hectic city lives.
1 – nature as a unifier and healer in a period of upheaval.
2- Exploration of our relationship with nature
3- sustainable and regenerative processes.
4- outdoor friendly and comforting designs.
5- practical use of raw materials focusing on natural motifs.
6-low impact production X science and technology with a focus on biophilic advancements.
THE CONSUMER
For that fashion oriented human with a love for the outdoors, even when in the city.
For those that consider climbing and the outdoors part of who they are and choose to bring it in to their everyday lives.
For the search of uniqueness and originality, highlighting ones adventurous and creative nature.
For the world, through sustainable practices that share the users view on nature and the world around us.
AGE - 18-50
GENDER - UNISEX
SIZES - UNIVERSAL
SALES STRATEGY
SALES STRATEGY
Style meets functionality
Bring outdoor product to everyday lives by combining functionality with style, targeting people that climb as a hobby.
Create colorful products to stand out in the environment and create a sense of uniqueness thanks to the endless color combinations.
Target nonprofessional climbers such as models, celebrities and influences that lead a climbers lifestyle make the brand more relatable to the consumer
BRAND RESEARCH
So Ill (Southern Illinois) began from the love of climbing and the love of climbing indoors in an urban environment thanks to the easy access to the sport.
So Ill products are found at the intersection of Art, Design, Fashion, and Climbing.
Rooted in mountain culture, Topo Designs look to classic proven products for inspiration but take advantage of modern technologies. Uncomplicated and utilitarian with a sense of design through simplicity.
Products for both the insider and the outsider, the novice and the pro.
Using their creed (DO GOOD),
Cotopaxi has created a culture of sustainable product design, using business to make an impact.
Cotopaxi product are made from recycled fabrics other companies throw out.
The main fabrics that would be used in this collection would be ripstop nylon due to its resistant properties, water resistance and availability and potential for recycling and reusing from existing products.
Fleece interior that keeps chalk from easily sliding out while creating a soft surface that easily distributes the chalk throught you hands.
Rubber - like materials for more rigid and waterproof sections such as the base of the bags.
Details will be made with a climbing and outdoor aesthetic using recycled gear such as climbing rope
ALGAE FABRIC
THE COLORS IN YOUR HANDS
One potential area in creating sustainability practices is not only using recycled and upscaled fabrics but also creating sustainable ones with natural materials such as algae and other aquatic plants that have the potential of being used for bioplastics, and now, sustainable clothing.
THE BOULDERER
Needs
- Uniqueness in his gear to show personality
- Dirt-proof materials
- Chalk bucket good for sharing chalk with friends
- comfortable and spacious backpack for day trips
THE TRAD CLIMBER
Needs
- High preformance gear
- Non-Invasove chalk bag
- convenient transportation for her gear
- Durable, tough-use products
THE GYM BRO
Needs
- stylish climbing gear
- climbing inspired street attire
- versatility between city and gym environment
-comfortable and simple products.
IDEATION
FINAL DESIGN
